Aruze opens its first European office to support EMEA expansion plans

Gambling solutions developer Aruze Gaming Europe announced Wednesday its first office in Europe, providing dedicated sales and service support to Aruze’s European, Middle Eastern and North African market bases. 

David Meacher, Director of Business Operations at Aruze Gaming Europe, commented: “Aruze’s presence is expanding rapidly in European, Middle Eastern, and North African markets and the establishment of our independent office demonstrates our continued commitment to the players and operators of these regions.”

“Our customers are invaluable to us, and bringing ourselves that much closer to them will strengthen our relationship and understanding of these specific markets, as well as provide more in-depth and personalized service and sales support,” he added.

The office operates out of the Netherlands and will serve as Aruze’s European headquarters moving forward. The move comes as Aruze sees “noticeable growth” in sales and installations in Europe, as well as the Middle East and Northern Africa.

“As new markets continue to arise in these regions, Aruze Gaming Europe will look to capitalize through a dedicated and focused regional approach,” the company said in a press statement.

The expansion of Aruze’s offices to Europe furthers the company’s mission to be “a global provider of casino solutions.” Aruze provides “a gaming solution for everyone,” from classics such as Lucky Roulette and ETGs like BlackJack and more, all the way to iGaming.

Aruze also provides casino-arcade hybrid games based on the company’s Activ-Play technology. These games are based on the same RNM technology of a slot, but have the engaging play-style of an arcade game.

With the expansion, Aruze will also continue to bring its flagship luxury cabinets to Europe. These include Muso Curve 43 and 55, and Muso Triple 27 and 32, which provide “a comfortable and captivating gaming experience.”

Four Aruze team members will kick off the European office, with the company planning to expand throughout 2023. The direct regional support office announced operations ahead of ICE 2023, where Aruze’s products will be on display at booth S9-330.