WPP, Nvidia team up to build AI-enabled content engine for digital advertising

U.K. advertising-holding company WPP is teaming up with U.S. chip giant Nvidia to develop a content engine that uses generative artificial intelligence for digital advertising, the companies said Monday.

WPP
WPP,
+1.20%
and Nvidia
NVDA,
+2.54%
said that, by integrating 3D tools with generative AI, the engine will allow creative teams to produce commercial content such as images or videos faster. The tool is based on Nvidia’s Omniverse Cloud platform, the companies said.